East Coast couple Parker and Broderick hobnob in the Hamptons at the Baby Buggy & Ferragamo Summer Dinner at the home of Jessica and Jerry Seinfeld in East Hampton, N.Y., on July 28.

Stylist Zoe and The View co-host Hasselbeck pose at Super Saturday in Water Mill, N.Y., on July 28. Zoe, in vintage Pucci, gives a shopping tip: “If it’s gorgeous, grab it!” Hasselbeck loves her Milly dress and proclaims, “This is the most comfortable thing I’ve ever worn. Honestly! I’m never taking it off.”

Nemcova shops till she drops at the Super Saturday shopping soiree in Water Mill, N.Y., on July 28. She tells us why she loves the Hamptons: “It’s relaxed! People seem to be calmer and enjoying life a little bit more than in New York City.”

Moore, wearing an Mblem dress, poses on the green grass carpet at Super Saturday in Water Mill, N.Y., on July 28. While she doesn’t spend too much time in the Hamptons, Moore says, “I just sneak out whenever my friends are coming. Like ‘Oh, I could use a little Hamptons weekend!’”

Ripa sips her beer and gets serious about shopping at Super Saturday in Water Mill, N.Y., on July 28. Ripa found so many bargains that she couldn’t even carry all her shopping bags—they had to be shuttled to her car by golf cart.

The Seinfelds are preppy chic hosting the Baby Buggy & Ferragamo Summer Dinner in East Hampton, N.Y., on July 28.

Messing holds her son, Roman, at the Mercedes-Benz Polo Tournament at the Bridgehampton Polo Club in Water Mill, N.Y., on July 21.

Turlington attends Super Saturday in Water Mill, N.Y., on July 28. The stunning model spends her whole summer in the Hamptons with husband Ed Burns and their two children. “My husband is from Long Island, so it’s not really a choice,” she says. “I do like it, but I’ve kind of had to learn to like it.”