After leaving exciting careers in the entertainment and fashion industries, the two best friends, armed with USC business degrees, sought a creative outlet that would fit in with their new roles as full-time mothers. With start-up capital of $20 and instructions from Cook's husband, a senior software engineer, Craig, a onetime MTV Taiwan VJ, and Cook, formerly of Mark Eisen, began dishing about their bag obsession in September 2005—and the rest of the worldbecame addicted.

Terry: What started out as a hobby for us has become a leading destination for luxury living. My wife, Tami, loves all things celebrity, and I love the extravagant life their riches bring them. I pay close attention to the small details that ensure Kineda provides a first-class view into the world of the extremely rich and famous. Tami: Be passionate—pick a topic you truly love, one that you can't wait to write about every day. Passionate writing creates passionate readers.

FashMatch is social network where users can give or get fashion advice via a virtual closet. I’ve built other companies and enjoyed every step. As an Internet entrepreneur, I wake up every day excited about what we’re developing and what FashMatch.com offers women on the Web. At the end of the every day, I ask myself, What else can we do at FashMatch.com to revolutionize fashion, beauty, and lifestyle online? For us at FashMatch, work is about leaving a footprint in the online world.

I was senior editor at Coolhunt.net, a trend-spotting firm. And as a fashion and lifestyle expert, I’d written for countless international magazines about fashion, beauty, street fashion, lifestyle, and pop culture. Einstein was right when he noted, “Imagination is more important than knowledge.” If you can perceive the possibilities, getting there—the knowledge part—will follow. Blogging gives me the ability to write without being edited to suit the voice of anyparticular publication.

Stephanie Rahlfs left the practice of law 2006 to found Adventures in the Stiletto Jungle. Her inspiration was to create a shopping blog for young professional women who finally have disposable income, but no time to spend it. In one year Stiletto Jungle went from 25 visits a day to 20,000 unique visitors a month. Stephanie’s advice for blog entrepreneurs is to treat it like any other business: have a plan, do your homework, and build a great product. Stephanie attributes her success to focusing on her audience and producing high-quality content.

As an executive, my job was demanding and left little time and energy for my family.  When my first son was born I decided I didn’t want my family to compete for my time and attention. The Mom's Buzz allows me to stay at home taking care of my family and to earn an income, plus flexibility for my busy mommy agenda. Motherhood and work experience open infinite venues to the educated woman. What inspires me is my family, my friends, and the desire to make my blog better every day.

I started I'm Not Obsessed!, a celebrity gossip site, after I became a stay-at-home mom. It’s an outlet for me to reconnect with the rest of the world while my daughter is napping. Now INO is my third child. My best advice is to never give up and don't be afraid to put in the effort. I did everything I could in the beginning to get the word out. I harassed my friends, passed out business cards, called radio stations—you name it! Two years later, INO gets over 100,000 visitors a day.