Considering BaubleBar’s recent moves, it seems like the accessories brand is testing the waters for a brick-and-mortar store in New York City. With an appointment only location on Fifth Avenue and this week’s announcement that the e-tailer is hosting it’s second pop-up store this year, we’re crossing our fingers in hope! The first pop-up appeared in the Meatpacking District during New York Fashion Week, but tomorrow’s BaubleBar is opening in Soho! Here’s incentive to shop in store versus online: Godiva cocktails, interactive technology features and a Instagram-run photo booth in addition to being able to shop the full range of baubles available online. We suggest you pay extra attention to the collaboration with Paige Novick!
Beginning tomorrow, the shop will be open at 31 Green Street until August 19th.
Can you say instant gratification?