To kick off Milan fashion week, Prada will release the last installment of its Iconoclasts series this Thursday, February 20th, on the evening of their fall 2014 runway show.
The Iconoclasts project began in 2009 and asked a handful of the world’s top fashion industry leaders to take over the redesign of a designated Prada shop. Alex White began the installment with New York’s Broadway boutique, Katie Grand updated the London Bond Street store, Olivier Rizzo revamped the Prada on Via Montenapoleone in Milan, and Carine Roitfeld took over the Avenue Montaigne Paris shop. The latest visionary will be W magazine’s Edward Enninful. His restyling of the elegant Via Montenapoleone street Prada store in Milan, five years after Rizzo’s redesign, features imagery of the Harlem Renaissance. The theme comes soon after the unveiling of Prada’s beautiful spring 2014 ad campaign which includes women of color, Cindy Bruna and Malaika Firth.
The editor shared his inspiration and ideas for the new styling, including the painting that sparked his vision, Palmer Hayden’s We Four in Paris, with Style.com. The women’s store will feature mannequins wearing the Prada spring 2014 collection as well as archival looks, posed as if they are at a 1920′s jazz jubilee. The men’s store will have game tables and a blues trio reminiscent of the prohibition era. Enninful continues,“The event is meant as a celebration of Miuccia Prada’s incredible work. Hopefully people will leave the event with a smile on their face. It is a very joyful moment, and I hope that people will be inspired by the men’s and women’s collections, the installations in each store, and the culturally inclusive direction of this moment in the Iconoclasts series.”