7 For All Mankind set out to explore what happens when you go west and experience California, dreaming in blue.
The luxe denim retailer tapped six digital visionaries to bring us along on their journey as they road trip across the golden state, sharing what California dreaming means to them. We can follow Who What Wear’s Hillary Kerr, Song of Style’s Aimee Song, model Adrianne Ho, fashion photographer Andrew Arthur, surfer Clay Marzo, and model slash musician Mark Wystrach and their Lytro camera for a 360 digital experience unlike anything we’ve ever seen.
The journey will be documented on 7 For All Mankind’s Denim Dossier. Perhaps, we’ll be inspired to showcase our own dreams for a chance to make them a reality. Get into the spirit with the video below:
Are you ready to dream in blue?