Mark your calendars, fast fashion fans: Primark is headed to the U.S.
The British retailer announced its plans to open a store on the East Coast beginning the end of 2015, but it won’t be in the Big Apple according to Women’s Wear Daily. Instead Associated British Foods, the brand’s parent company, has already found space in Boston’s historic Burnham building at Downtown Crossing. More US outposts are expected to pop up through 2016.
As Fashionista noted, the retailer will have a slew of competition to handle–similar stores such as Joe Fresh, Topshop, H&M, and Zara have already placed their stake on American soil. Another challenge to note: Its lack of e-commerce, which could also make it difficult for the fast fashion fixture to break through.
But with all of the hurdles in place, Primark felt primed to hit the states after successfully launching outposts in Spain and France, as both are difficult markets in Europe. As such, it seems like a smart move to test the waters in Boston, which isn’t as saturated as New York. We’re happy to hop on Amtrak to check out the space and snag a few cheap and chic items when it opens its doors.