Proenza Schouler Hits The Beach

By  June 04, 2014

ProenzaSchoulerSWYou may think that Proenza Schouler, with its fabulous prints and iconic handbags, had it all covered…until you realize that swimwear was never part of Jack McCollough and Lazaro Hernandez’s illustrious repertoire. To our satisfaction, the design duo decided to provide us with this missing piece, before we even noticed that it was missing at all. Made in partnership with Swimwear Anywhere, the collection will be unveiled at today’s resort press previews.

Among the 20 styles, there will be bikinis, one-pieces and pareos. “We have wanted to do a swimwear collection for a while,” the designers said to WWD. “We have always been influenced by surf culture and being outside in nature—the ocean has been a constant source of inspiration. The idea of doing swimwear was a natural evolution for us, and many of the pieces are inspired by runway looks and archival prints from past collections.” Now, really, all we need is a pair of PS sunnies to complete the Proenza Schouler beach look. Got it, guys?