PUMA’s Project Pink is back with a vengeance with the help of Vampire Diaires’ Nina Dobrev. The year-round initiative puts consumers in charge by giving them a voice in the battle against the deadly disease. PUMA’s Project pink tees, jerseys, bags and soccer balls are all up for grabs as 100 percent of proceeds go to the most deserving breast cancer charity as nominated and voted on by consumers. Charity nominations run until September 22, with voting kicking off on September 26. Twitter users can also contribute by tweeting #projectpink through October 31, and PUMA will add up to an extra $25,000 to the winning charity. Get in the game and fight against breast cancer!
The Project Pink merchandise is available at participating stores and Shop.Puma.com.