Rachel Zoe Set to Launch a Chain of Blow Dry Bars

By  September 10, 2012

With a reality show, styling career, and designer creations, it’s clear that Rachel Zoe is building an empire. But while the majority of her previous aspirations have revolved around the fashion category, the CEO maven is now moving into the beauty world. Zoe just announced that she’s opening a blow dry bar called DreamDry in Manhattan’s Flatiron neighborhood, at 35 W. 21st St., later this year.  “To me, hair should be considered an accessory — it changes by event, season, mood,” said Zoe of her new venture. “With DreamDry, we are creating a place where women can go to ensure that their hair is consistently as stylish and chic as they are.”

Though her initial brick and mortar will be set in the downtown district of NYC, Zoe already has her sights set on multiple ventures in the city and throughout the US, bringing her memorable perfect waves to the world. Where do we schedule an appointment?

UPDATE: Signage has gone up for Zoe’s first two DreamDry salons in Manhattan, at 35 W. 21st Street and 57th Street between Eighth and Ninth Avenues.