Ralph Lauren Partners With the Michael J. Fox Foundation

By  April 01, 2011

Ralph Lauren’s timeless American style is lending a hand in the fight against Parkinson’s. The iconic brand has partnered with the Michael J. Fox Foundation for Parkinson’s Research to create limited edition dog tags to promote awareness. All proceeds will benefit the foundation’s push for breakthrough treatment for the neurological disorder. The dog tags are made of vintage nickel-plated brass and inscribed with motivational quotes like “Be Involved” and “Be Inspired.” Fox’s wife and foundation board member, Tracy Pollan is excited the collaboration will benefit patients. “The dog tags offer a simple, yet meaningful way to get involved and express solidarity with the millions of Parkinson’s patients and their loved ones world wide,” she said.

The tags will be available during Parkinson’s Awareness Month in April at select Ralph Lauren stores nationwide and online at RalphLauren.com and Rugby.com for $95.