Rebecca Minkoff is once again proving her digital savvy by taking to Tumblr to find the next big artist, model, and photographer!
Fresh off of launching a denim line, a limited edition Nivea lip care cap, and a soon-to-be brick-and-mortar store, Minkoff is looking for a graphic artist to create a T-shirt and tote design plus a model to wear the winning T-shirt in a fashion campaign shot by the winning photographer. Isn’t that awesome? The T-shirt will be featured in Minkoff’s Spring 2014 runway show and sold the same day in Nordstrom stores nationwide and on RebeccaMinkoff.com. The winners will receive a cash prize as well as the opportunity to work with the designer.
“My main purpose in doing this contest is to give Tumblr a voice and an opportunity to be discovered,” the creator of the popular Morning After Clutch said in a press release. “I am also excited by the opportunity of providing my customers the exciting, groundbreaking initiative of buying my product the same day they see it on the runway; this is really groundbreaking!”
We’ll say so! Could this be the shift to seasonless fashion we predicted was on its way?
Aspiring talent can email submission to firstname.lastname@example.org now through July 25th. Minkoff and her fellow judges, David Karp (Founder/CEO of Tumblr) and Jeffrey Kalinsky (Executive Vice President of Designer Merchandising for Nordstrom) will announce the winners on July 30th.