Ruffian Gets Into the Nail Game with Birchbox

By  February 26, 2013

Ruffian is giving Birchbox members a voice with the chance to help the brand to choose its first three shades of their upcoming nail lacquer collection!

Through Wednesdesday, the beauty box’s Facebook fans can choose between five shades that pay homage to various elements of the “Ruffian world,” including a bright purple (Delirium), creamy pumpkin (Fox Hunt), a sparkling sage (Hedge Fund), a pure white with a lavender undertone (Lady Alabaster), and a shimmering nude (Venus in Fur). The winners will be named in September and mailed in to the subscribers and featured at New York Fashion Week, marking Birchbox’s first designer collaboration.

Brian Wolk, the co-creative director of Ruffian, noted that they were inspired by the buzz from beauty fans who fell in love with the Ruffian manicure, a two-tone reverse moon design. According to Women’s Wear Daily, the brand is already in talks with major beauty retailers for a simultaneous release in brick-and-mortar stores. “Offering nail polish in our runway colors will be the perfect continuation of our passion for beauty,” he said. We can’t wait to see which shades make the cut!