Sally Hansen Hopes for a Mani Miracle

By  May 16, 2014

sally-hansen-miracle-gel

With nail art on the verge of extinction, Sally Hansen has found a miracle to bring mani mavens back to the shelves.

Its latest innovation, Miracle Gel, offers the long-lasting shine of a gel manicure minus any of the drawbacks. Housed in opaque bottles to avoid light exposure and available in 47 shades when it hits shelves in August, the new lacquer will eliminate the need for UV or LED lights and acetone removers. The key distinction of the polish is the photoinitiator in the top coat and oligomer in the color that create a gel finish that lasts up to 14 days. Though the topcoat can only be used with Miracle Gel color polishes, the easy two step process will be available for purchase individually or in dual packs, ranging from $9.99 to $15.99, respectively.

While there are similar products on the market, like CND’s Vinyluxe, they are only available in salons. Sally Hansen is calling this at-home option a big game changer. “There’s still plenty of opportunities for greater household penetration,” Laura Weinstein, vice president marketing for Sally Hansen and NYC New York Color, told Women’s Wear Daily.

There may be new life to nail polish, after all!