Sarah Jessica Parker Gets Colorful with Hallmark

By  January 17, 2014

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Actress, fashion icon, shoe designer and now, greeting card curator – everyone’s favorite Sex & the City star has officially done it all. In New York this week, Sarah Jessica Parker debuted her colorful collaboration with Hallmark, an array of greeting cards, printed stationery and gift wrap.

The line includes more than 70 greeting cards for celebrating life, love, friendship, babies and beyond – all priced at $3.99 and up, available at Hallmark Gold Crown stores.

From start to finish, Parker was very involved in the collection’s creation process. When initially approached by Hallmark, she jumped at the opportunity to partner on the design endeavor.

“When you think of Hallmark, you think of kindness and caring – two values that are very important to me,” Parker said.  “I love cards – I always have. I love sending them and I love receiving them. I’m a big believer in the power of a handwritten note.”

Post-launch, Glam caught up with Parker (who was color-blocked to perfection, no less) to see how she was planning to celebrate.

She laughed: “Celebrating? I’ve got to get to work!”

… Everyday she’s hustlin’. A Glam girl after our own heart.