The Missoni for Target collection is by far the season’s buzziest collaboration. Even fashion insiders are clamoring to get their hands on samples for review. Nobody wants to wait for the collection to hit shelves on September 13th, as the 400 product range will likely sell out in no time. But if you happen to be in New York City on Fashion’s Night Out, you’ll have the chance to stake your claim.
The Missoni for Target pop-up store will take Gotham by storm on September 8th at 1095 Sixth Avenue at 42nd Street.Doors will be open from 6pm-11pm, but arrive early to ensure you don’t leave empty handed. Angela Missoni and Margherita Maccapani Missoni will be on hand for the festivities and will even pose for fun, family portrait-style photos with the first 20 guests who spend more than $100. If can your packed FNO schedule precludes you from waiting in line, the pop-up shop will also be open on September 9th and 10th from 9am-8pm.
In the meantime check out some behind the scenes footage from the campaign shoot. Shot in Milan, the video features Margherita talking about the fashion house’s heritage and what it was like to design the Target collection.
The Missoni for Target collection will be available at Target stores nationwide and at Target.com from Sept. 13th to Oct. 22nd, 2011.