Summer and shaving gel go hand in hand for obvious reasons, but now Skintimate has added a swimsuit designer to the mix. Mara Hoffman, who showed her 2012 swimwear collection in Miami on Saturday at Mercedes-Benz Fashion Week Swim, has created limited-edition cans for the brand using her signature bohemian patterns and swirls. Hoffman celebrated the collaboration with a post show soiree at the W South Beach.
Leggy ladies like Whitney Port and Shenae Grimes were on hand for the festivities; they took in the scene and synchronized swim performance from the privacy of their own cabana. Grimes captured the poolside party, which included UV Vodka cocktails and Zico coconut water, with her own oversized Polaroid camera. Port, who “assisted” in Hoffman’s publicity efforts while she was working for Kelly Cutrone’s People’s Revolution on The City, took the opportunity to catch up with the designer as DJ Nervo spun for the crowd.
For more on Hoffman’s haute shaving gel cans, visit skintimatestudios.com.