Sky Ferreira Wants You to Style Your Story

By  December 09, 2013

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Sky Ferreira is ditching the festival frocks for grungy glam as the new face of Redken.

The partnership marks a decisive turn for the hair authority, as it revamps its stylers. With a fresh color-coded look and new Blowdry and Flex categories to round out the 8 styling categories, Redken’s helping gals all over achieve the looks we love from the catwalk to sidewalk. Come March, each styler’s numbers will stay the same to indicate the level of control it provides for your to write your own hair style story.

As for the campaign itself, the style star served up “Everybody” era Madonna. But Ferreira also tackled Marilyn Monroe in a  with the brand’s Volumize collection as well as a separate faux undercut, using the brand’s Texturizing collection for more versatility. “For me, style is a journey – not a destination. It’s about attitude,” she explained in a statement. “It’s about inspiration. It’s about discovering the look I want and going for it, no holds barred. I have a voice. I have a story. And Redken Styling’s going to help me tell it.”

Although she’s a familiar face in fashion and music, this only marks her second beauty campaign. The first grouped her with Lara Stone, Rob Evans, and more for the launch of ck One’s Shock scent back in 2011. But with the wave of cropped coifs that have taken over in recent months like Ferreira’s, Redken’s new slew of stylers will come in handy for 2014.