Go Inside Ford's Further With Ford Trend Conference

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By Channing Hargrove July 14, 2014
I landed in Michigan ready to learn with Ford.
Guests were welcomed with a panel: Harvard professor Clayton Christensen, Ford CEO Mark Fields and designer Kenneth Cole. The trio talked about what innovation means to them.
Meet the new Ford Edge!
The next day, during breakfast, we were introduced to Ford's offerings for the younger set. When I was little, I rode around in a little Flinestone car that you had to move with your feet. My, how things have changed.
I'm eagerly awaiting my first panel of the day, exploring the female pioneer.
After a day's worth of panels and speakers, we were treated to a little fun: handwriting analysis and a lip print reading. Turns out I have a "go big or go home" personality. Fun!
To prove that minivans aren't uncool, we had the chance to create and race our on #UnMiniVans. My obviously, is the one with pink feathers and purple pipe cleaners.
Ford, let me behind the wheel! Don't worry, Mom, I kept both hands on the wheel and stayed within the speed limit.
Ford's Dearborn Truck Plant was the first assembly plant in North America. Today, it maximizes the use of natural light and ventilation to reduce the economic and environmental cost of heating, cooling and powering the plant. The first vehicle made here was a 1921 Fordson Tractor. Now the plant is home to the F150's assembly line.
What happens when a car company invites a fashion girl to Detroit? She packs her Glam pink notebook, her metallic J.Crew wedges and gets ready to buckle down to learn about key trends that will impact the future of technology, design, sustainability and transportation at the fourth annual Go Further with Ford trend conference. She Instagrams Kenneth Cole speaking one the opening panel, gets a first look at the new Ford Edge, and is diagnosed by a lipsologist. At one point during the conference, the automotive brand took the group of journalists, editors, bloggers and car enthusiasts on a tour of Ford's Dearborn Truck plant. My first car was a Ford Taurus--my parents bought it in 1994 when it was the best-selling in its class at the time, kicking off my early Ford loyalty that was cemented after a trip to Dearborn plant. Let's take a look, shall we?
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