Go Goop-ing: Inside Gwyneth Paltrow’s California Pop-Up

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By Angel Lenise May 07, 2014
Stella McCartney and Michael Kors finds.
Pillows from Goop’s Peter Dunham collaboration.
Both of Paltrow’s cooking books.
Clare Vivier x Goop fold-over clutches.
Bespoke, monogrammed napkins.
Rack of Goop collabs with Veronica Beard, Cushnie et Ochs, Crippen, Nili Lotan, and more.
Decadent home decor.
Restorsea for Goop travel kit.
Bling, baubles, and Goop-approved rings!
Goop’s cruelty-free take on taxidermy.
Face oil from UK beauty brand Ila.
Nickey Kehoe napkins that read “This traditional Khadi textile takes its inspiration from Ghandi and his vision of rural self-reliance,” and run for $42.
Check that vintage Dior Backgammon set in the corner. It’ll set you back a cool $2,350.
Everything at the Goop pop-up is shoppable, so you can basically recreate its ambiance in your own home.
Gwyneth Paltrow’s Brentwood, California brick-and-mortar store runs the aspirational gamut. Within the two-story Goop pop-up, you can find an array of lifestyle fixes from an affordable $15 whisk to a $2,350 vintage Christian Dior Backgammon set, all curated from Hollywood’s resident “conscious uncoupling” guru. What’s being described as a “flawlessly decorated” retail space is, in fact, an experience. Everything from a made-for-Goop $620 Stella McCartney jumpsuit and Paltrow’s own two cookbooks, to Cushnie et Ochs swimwear and Nickey Kehoe napkins inspired by “Ghandi and his vision of rural self-reliance” are up for grabs. If you’re really looking infuse your home with Paltrow style, consider springing on display racks, chairs, and tables, that too, are all for sale. Angelenos can shop the space now through May 11th while Paltrow pals who don’t reside in the west can shop Goop online.

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