Olympic Athletes: Beyond the Wheaties' Box

Emily Pidgeon for Emporio Armani
Hope Solo for Simple
Jessica Ennis for Olay
Lori
Lopez Lomong for Tide
Marlen Esparza for CoverGirl
Michael Phelps for Head & Shoulders
Natalie Coughlin for Pantene
Oscar Pistorius for Thierry Mugler
Tom Daley for Adidas
Ryan Lochte for Gillette
Emily Pidgeon for Emporio Armani Hope Solo for Simple Jessica Ennis for Olay Lori Lopez Lomong for Tide Marlen Esparza for CoverGirl Michael Phelps for Head & Shoulders Natalie Coughlin for Pantene Oscar Pistorius for Thierry Mugler Tom Daley for Adidas Ryan Lochte for Gillette
By Valis Vicenty July 26, 2012
While the British long distance runner was sidelined from the games by an injury, it hasn’t stopped the sartorially savvy marathoner from running with Emporio Armani.
The Team USA Soccer Team goalkeeper is heading on the field for the second time and showing off her sensitive side as the American face of UK skin sensation, Simple.
The Hepthalon has been all over the UK in anticipation of her Olympic debut, but the multi-tasking track star is also lending her face for Olay’s new Essentials line.
The hurdler is heading back to the track for the second time with Team USA after battling back from injury, but she’ll be stepping onto the field sporting a pair of Oakley sunglasses.
The Sudanese-American runner is taking to the track again after flying the flag in Beijing. The racer will be keeping things fresh on bottles of Tide in what he considers “the new Wheaties box!”
With women’s boxing making its debut at the Olympics this year, this featherweight is the first to represent the US while primping outside the ring with CoverGirl.
One of the fastest swimmers has been everywhere since he won 8 gold medals for the US in 2008. This year, when he’s out of the pool, he’ll be lathering up with Head and Shoulders.
The women’s 4x 100-meter freestyle swimmer is going for the gold for the third time for Team USA, but once she gets out of the pool, she'll be giving her tresses some TLC as the new mane of Pantene.
The South African 400-meter and 4x400-meter relay runner is the first track & field paralympian to run with able-bodied athletes, making him perfect to represent Theirry Mugler’s A*Men fragrances.
One of Britain’s youngest competitors is headed for the high dive at this year’s games, but with all that chlorine, he’ll be cleaning up in Adidas’ newest bodycare line.
The super swimmer may be vying for the top prize alongside teammate Michael Phelps, but to stay ahead of the competition, he’ll rely on the gold standard of Gillette's new limited edition razor.
In anticipation of the London 2012 Olympics, athletes have been everywhere from inside the pages of Vogue, to late-night TV, to even fashion and beauty campaigns. Here are some new faces of the brands we love that will be chasing Olympic gold starting Friday.
Read More