Iceland’s biggest fashion forces gathered for Reykjavik’s 3rd Annual Fashion Festival at Harpa, the capital’s new concert hall. Toasting the country’s most innovative designers, the memorable collections ran the gamut of styles from the flirty and feminine to bold and modern to fit every fashionista’s personal taste.
Mundi kicked off day one with a fashion film called “The Journey,” which told the story of a band of villains on the search for a vial. The film ended with the weary travelers making their way down the catwalk in graphically layered knits with some sporting oversized sunglasses and accessories.
The party really got started at Hildur Yeoman’s show where models danced in ‘80s inspired, brightly colored mesh separates with PVC patches and tinsel-like touches as GusGus performed the theme from Xanadu.
Kron by Kron Kron lit up the night with bright, blended patterns and color-blocked tights and shoes to the sounds of Gil Scott-Heron’s “The Revolution Will Not Be Televised” that transitioned into an Afro-Cuban beat.
Kalda’s use of sheer paneling, leather trim and tie-dye print crafted a collection perfect for modern, yet, feminine look.
Ýr paid homage to the WWII era as models marched down the catwalk and stood at attention on platforms in corset-cinched long skirts, side caps, and lots of leather accents.
The men weren’t left behind as Kormákur & Skjóldur sent a series of refined wool and tweed suits in sepia hues from the gate of a slaughterhouse keeping with the collection’s name: ‘ d r e s s t h e i r f l e s h ‘ – by Guðmundur Jörundsson.
Day two jumped into the workweek as Ella’s sophisticated shifts, wrap dresses and separates added an office-chic spin to the festival with pops of cerulean and pumpkin.
Milla Snorrason brought a touch of country sweetness with a berry color palette of patterns accentuated with strawberry- and blueberry-shaped earring and ruffled socks for an extra girly touch.
Inspired by the iconoclastic Grace Jones, Birna burst onto the runway in slouched silhouettes of mixed textures with bold colors and topped each look with a snood and fur hat.
The night took a darker turn as Zizka’s collection brought out the modern goth in us with geometiric textures and prints, tribal symbols and a monochromatic palette. Form an even more primal edge, models made their way around a druid who sang to a skull on the catwalk.
After a bit of night music, Rey closed the festival with a series of asymmetrical styles that featured sheer panels and touches of draping, perfect for a rock star. Rey’s designer, Rebekka Jónsdóttir, later explained that Patty Smith inspired the collection.