Soap Up With Sonia Kashuk’s Bath And Body Works

By  July 23, 2013

sonia-kashuk-beauty-brand-expansion

I’ve been a fan of Sonia Kashuk since college, turning to her high quality, affordable mix of makeup, tools, and her famous printed carrying cases. Now after 15 years with her eponymous line, the makeup artist is extending her reach into bath and body, similar to Jonathan Adler, who expanded into beauty earlier this year.

Rolling out to Target stores in November, the 31-piece range will include four fine fragrances between $6.99 for a hand crème and $19.99 for an eau de toilette. Kashuk will stay true to her vibrant form by encasing the item in black packaging with hand-drawn floral patterns she created in collaboration with Buero New York.

The makeup maven simply saw the new line as a natural progression in her relationship with the retailer. “The focus, a luxurious affordable lifestyle beauty brand,” Kashuk told Women’s Wear Daily. “Our collaboration continues.”

We can’t wait to get a peek and a whiff of what’s to come!