After Reed Krakoff stepped down from Coach back in April, many suspected Marc Jacobs would lead the brand, as his contract would soon be up with Louis Vuitton. Instead the company named Stuart Vevers, the former creative director of Loewe, to take his place.
While accessories are Vevers’ bread and butter, his diverse design background will allow him to continue Coach’s evolution into a lifestyle brand. Prior to his tenure at the Madrid-based brand, he served as the creative director of Mulberry for three years after working with other notable labels like Calvin Klein, Givenchy, Bottega Veneta, and Louis Vuitton. Adding to his fashion cred, he was named the British Council’s Accessory Designer of the Year award in 2006.
Vevers focused on developing the men’s bag business during his time at Loewe that grew 40 percent in 2012, according to Women’s Wear Daily. It also happens to be where Coach is experiencing the most growth, especially in Asia. And Vevers is ready to get to work! “Coach is an exceptional brand and company that I’ve long admired for its rich heritage,” Vevers told the trade. “I am excited to drive Coach’s next stage of transformation.”