Style Scoop: Willow Smith Turns Fashion Blogger, Marchesa T-Shirts for the New York Jets, Refinery29 Collabs with DKNY

By  October 05, 2012

Wild style child Willow Smith is spreading her love of fashion (and street style), on her newly launched Tumblr blog, Coccin-elle. The sartorially-savvy 11-year-old has featured snaps of folks like Olivia Palermo, Joan Smalls, and Blake Lively so far. Tavi Gevinson may have some blog-o-sphere competition pretty soon. [MTV Style]

Stacy London‘s new book, “The Truth About Style,” delves into the guru’s own battle with insecurities, psoriasis, and eating disorders. The “What Not to Wear” star is launching a tour to promo the book, which is available on Amazon for $20.

LVMH’s chairman and CEO Bernard Arnault is taking a respite from his company’s legal woes to be knighted by Queen Elizabeth II for his service to business and United Kingdom communities. He’ll be named a Knight Commander of the Most Excellent Order of the British Empire at the British Embassy in Paris. [VOGUE UK]

Fans of Target’s contemporary designs at discount buys can now resort to convenient shopping thanks to QR codes. This holiday, the retailer will tag 20 of its top toys with QR codes that buyers can simply scan and buy with the option for free shipping. Talk about Secret Santa. [Mashable]

Looks like Marchesa has traded in its gorgeous gowns and high end ready-to-wear for… the New York Jets. Well, not quite. Georgina Chapman and Keren Craig, duo behind the brand, teamed up with the NFL franchise to create a collection of fashionable tees for the fiercest of football fans. [TIME]

Refinery29′s digital domain is turning into something tangible. The online fashion destination has teamed up with DKNY for the site’s collection of seven bags, each named after a city where Refinery29 has offices. Although pictures of the New York City backpack and Chicago tote are available online, the actual bags won’t hit stores until March of next year. [WWD]