ALTERNA

Backstage Beauty Beat: Yigal Azrouël Fall 2014

Backstage Beauty Beat: Yigal Azrouël Fall 2014

  by Valis Vicenty

THE SHOW: Yigal Azrouël THE HAIR: James Pect  returned to provide grungy glam locks for the models. He began by prepping the hair with Alterna Bamboo Style Boho Waves Touseled Texture Mist and the brand's Bamboo Style Cleanse Extend [...]

Tags: alterna, BEAUTY.COM, get the look, gina edwards, hair, james pects, MAC, makeup, morgan taylor, nails, new yok, new york fashion week, New York Fashion Week Fall 2014, nyfw, nyfw fall 2014, Style Scoop, t3, Yadim, yigal azrouel, yigal azrouel fall 2014
Dry Shampoos to Extend the Life of Any Hairstyle

Dry Shampoos to Extend the Life of Any Hairstyle

  by Valis Vicenty

From transportation to staying warm, the polar vortex has made everything difficult. Who wants to run the risk of catching a cold (or worse) just to have a clean coif? If slick strands have you shampooing more than once a week, a dry [...]

Tags: alterna, best dry shampoo, Bumble and Bumble, dry shampoo, drybar, hair, hair care, Herbal Essences, nexxus, oribe, oscar blandi, polar vortex, rene furterer, shampoo for oily hair, Suave Professionals, tigi catwalk
Incredible Ingredients: 2014 Is All About Algae

Incredible Ingredients: 2014 Is All About Algae

  by Valis Vicenty

Algae are one of the oldest and most adaptive organisms on earth, and for years beauty brands have turned to the sea fare to bolster the ingredients in skincare. It not only helps improve radiance, but different species can firm and [...]

Tags: alterna, AHAVA, algae, algenist, beauty trends, blue green algae, elemis, erno lazlo, hair, hair care, koh gen do, La Mer, Murad, ole henriksen, Philip B., skin, skincare, what is algae
Alterna and Mary Kay Are Ready for the Runway

Alterna and Mary Kay Are Ready for the Runway

  by Valis Vicenty

…Project Runway All Stars, that is. Alterna has linked up with the Lifetime reality competition for the first time. The hair care authority, lead by Global Creative Director Michael Shaun Corby, joins Mary Kay as fellow beauty [...]

Tags: alterna, alterna project runway all stars, beauty events, beauty news, hair, l'oreal paris, makeup, mary kay, mary kay project runway all stars, michael shaun corby, Project Runway, project runway: all stars, Style Scoop, twitter
Turn Back Time: Anti-Aging Hair Care

Turn Back Time: Anti-Aging Hair Care

  by Lauren Kaplan

We all know what it’s like to try to prevent time from taking its toll on our skin (think: anti-aging creams, serums, makeup, treatments and, yes, procedures…), but we think less often about what time can do to our hair. We might be [...]

Tags: alterna, anti-aging, anti-aging hair, beauty tips, Frederic Fekkai, Kerastase, L'anza, nexxus, Pantene Pro-V, PHYTO, pureology, skin
Alterna Launches the First CC Cream for Hair

Alterna Launches the First CC Cream for Hair

  by Valis Vicenty

It seems that skin health is getting all of the beauty buzz lately thanks to the slew BB and CC Creams that have flooded shelves everywhere. Where’s the lock love? Alterna is turning everyone’s attention back to their tresses with [...]

Tags: alterna, alterna bb cream, alterna cc cream, bb cream, cc cream, hair treatment, haircare, leave-in conditioner, style scoop