ALTERNA

Katie Holmes Shares Her Strand Secrets

Katie Holmes Shares Her Strand Secrets

  by Valis Vicenty

From sporting voluminous waves to sleek strands, Katie Holmes has always given us serious hair envy, and her new ads with Alterna are no different. After snagging a behind the scenes look at the campaign where she shared her tress [...]

Tags: alterna, Alterna Haircare, beauty, beauty news, Campaigns, celebrity hair, katie holmes, katie holmes hair
Katie Holmes Is Olay's First Global Face

Katie Holmes Is Olay's First Global Face

  by Valis Vicenty

Katie Holmes is heading back to the beauty counter as the first global brand ambassador for Olay. The Giver actress will be the face of the brand’s Regenerist range of skincare essentials and star in the brand’s Your Best Beautiful [...]

Tags: alterna, Alterna Haircare, beauty news, bobbi brown, carrie underwood, katie holmes, katie holmes hot, katie holmes olay, katie holms, Olay, olay regenerist, skin, skincare, Thandie Newton
Last Minute Grooming Gifts for Dear Old Dad

Last Minute Grooming Gifts for Dear Old Dad

  by Valis Vicenty

This June, it's Dad's turn to get a little extra love. While he's not going to get excited by yet another tie or a pair of socks, Pop can always use a little pampering to make him feel special. We've found a few skin savers, mane [...]

Tags: alterna, 3floz, art of shavin, baxter of california, cologne, evolution man, Father's Day, father's day 2014, father's day gift guide, father's day gift sets, father's day ideas, fragrance, gifts sets for men, Giorgio Armani, grooming gifts, hair, jack black, l'occitane, lab series, Lab Series for Men, men's grooming, sephora, shaving, skin, skincare
The Scalp Treatments You Need to Have a Flake-Free Summer

The Scalp Treatments You Need to Have a Flake-Free Summer

  by Valis Vicenty

The secret to strong, healthy, shiny, and soft strands starts at the root, and n unhealthy scalp can hold our hair back from its full potential. Many scalp related issues stem from the hardened sebum (oil) that clog hair follicles, which [...]

Tags: alterna, balanced guru, dhc, Espa, hair, hair treatments, Kerastase, Kiehl's, Ouidad, psoriasis, pytho, Restorsea, salon series by ouidad, scalp treatments, seborrheic dermatitis, sheamoisture