BIONIC YARN

Style Scoop: Pharrell Teases Adidas Drop, Levi’s Big Cut, ODLR’s Guide to Paradise

Style Scoop: Pharrell Teases Adidas Drop, Levi’s Big Cut, ODLR’s Guide to Paradise

  by Angel Lenise

Pharrell x Adidas is on the rise. The Oscar-nominated polymath is following up his Uniqlo and Comme des Garçons collaborations with a “long-term partnership” with the athletic apparel brand. His company, Bionic Yarn—which [...]

Tags: Bionic Yarn, adidas, Angel Lenise, denim, elie tahari, Fashion, Jay Ott, kohl's, Kohl’s DesigNation, levi's, little black book, oscar de la renta, Pharrell, style, Style Scoop
Get Happy! Pharrell Is Coming to a Fragrance Counter Near You

Get Happy! Pharrell Is Coming to a Fragrance Counter Near You

  by Valis Vicenty

To say Pharrell (and his now iconic hat) is having an amazing year would be an understatement, and now the Grammy winning and Oscar nominated music maestro is taking his skills to the beauty department. Nope, he’s not focusing on [...]

Tags: Bionic Yarn, beauty news, cetaphil, comme desgarcons, fragrance, g-star, grammy, Grammys, Louis Vuitton, Moncler, on shelves soon, oscars, Oscars 2014, Pharrell, pharrell age, pharrell comme de garcons, pharrell fragrance, Pharrell hat, Pharrell Williams, pharrell williams girl, Style Scoop, uniqlo
Party Report: Pharrell Makes Underwater Denim with G-Star and Bionic Yarn

Party Report: Pharrell Makes Underwater Denim with G-Star and Bionic Yarn

  by Lauren Kaplan

THE PARTY: Turning Ocean Plastic Into Denim with G-Star RAW and Bionic Yarn THE PLACE: The Museum of Natural History, Milstein Hall of Ocean Life THE DEETS: Pharrell Williams, Creative Director of Bionic Yarn, announced a long-term [...]

Tags: Bionic Yarn, Adrienne Bailon, collaboration, creative director, denim, designer, exhibit, fashion week, g-star, Joe Jonas, June Ambrose, new york fashion week, nyfw, NYFW 2014, Pharrell, Pharrell Williams, pharrell's hat, The Museum of Natural History, Tyson Beckford