COLOR IQ

Is Haircare IQ in Sephora’s Future?

Is Haircare IQ in Sephora’s Future?

  by Valis Vicenty

It all started with Fragrance Finder, the handy kiosk that helped steer fragrance fanatics to their signature scent. Then came the Color IQ, which scanned users’ skin to find the perfect shade of foundation. Next, Skincare IQ helped [...]

Tags: color iq, beauty news, fragrance finder, haircare, julie bornstein, Meatpacking District, scentsa, sephora, skincare iq, style scoop
Wipe-Out Foundation Lines Forever With Sephora's Color IQ

Wipe-Out Foundation Lines Forever With Sephora's Color IQ

  by Katherine Fotinos

Let's take a moment and talk about a beauty faux pas even the savviest of makeup mavens face: the downright dreaded foundation mismatch. We've all had it happen; the dark line along our jaw, the odd inconsistency in the color of our neck [...]

Tags: color iq, choosing a foundation, matching your foundation, pantone, sephora, SEPHORA+PANTONE COLOR IQ, the best foundation for your skin