DIET COKE DESIGNER CHALLENGE

Diet Coke’s Got Your Back!

Diet Coke’s Got Your Back!

  by Channing Hargrove

Back in May, Rebecca Minkoff partnered with Taylor Swift and Diet Coke to find the next big T-shirt designer. Those who wished to be considered submitted a design that, if picked, would be sold in Target starting September 1st—among [...]

Tags: Diet Coke Designer Challenge, Diet Coke, Julianna Bassa, Rebecca Minkoff, Style Scoop, target, Taylor Swift
Rebecca Minkoff is Looking For the Next Big Designer

Rebecca Minkoff is Looking For the Next Big Designer

  by Channing Hargrove

Rebecca Minkoff knows the power of a t-shirt. Her big break came from her ‘I Love New York’ t-shirt, which earned spots on Jay Leno and the pages of US Weekly in 2001, so her newest idea is quite fitting. She partnered with Diet Coke [...]

Tags: Diet Coke Designer Challenge, Diet Coke, Rebecca Minkoff, Rebecca Minkoff T-Shirt contest, Style Scoop, Taylor Swift