JULIE BORNSTEIN

Sephora Ensures Your Beauty Buys Get from Store to Door

Sephora Ensures Your Beauty Buys Get from Store to Door

  by Valis Vicenty

Your next beauty haul at Sephora may be lighter than you’d expect! Starting in September, cosmetic junkies can shop ‘til they drop without having to carry a bag home thanks to the retailer’s new service, Store to Door. Can’t [...]

Tags: julie bornstein, Anastasia, Anastasia Beverly Hills, anastasia brows, beauty news, beauty services, fragrance iq, makeup, makeup classes, sephora, sephora locations, sephora store to door, sephora.com, skincare, Style Scoop
Sephora's Social Savvy Launches a New Network

Sephora's Social Savvy Launches a New Network

  by Valis Vicenty

Whether it’s via Twitter, Instagram, SnapChat, or blog posts, beauty buffs energetically spread the news when a product is great. Now Sephora is diving deeper into the fray with its very own social network. Known as Beauty Board (hmm, [...]

Tags: julie bornstein, beauty board, beauty news, makeup, sephora, sephora beauty board, sephora social network, sephora.com, sophora, Style Scoop
Is Haircare IQ in Sephora’s Future?

Is Haircare IQ in Sephora’s Future?

  by Valis Vicenty

It all started with Fragrance Finder, the handy kiosk that helped steer fragrance fanatics to their signature scent. Then came the Color IQ, which scanned users’ skin to find the perfect shade of foundation. Next, Skincare IQ helped [...]

Tags: julie bornstein, beauty news, color iq, fragrance finder, haircare, Meatpacking District, scentsa, sephora, skincare iq, style scoop