L'OREAL PARIS

At The Root of It: Mara Roszak, Celebrity Stylist

At The Root of It: Mara Roszak, Celebrity Stylist

  by Carlyn Shear

Growing up with a mother who was an artist, it’s no surprise that L'Oréal Paris' celebrity hair stylist Mara Roszak enjoyed creative freedom from an early age. Roszak, who got her big break at seventeen styling Sarah Michelle [...]

Tags: l'oreal paris, beauty, celebrity, Diane Kruger, hair, hairstylist, inspiration, kate mara, mara roszak, mila kunis, Olivia Wilde, sarah michelle geller, Zoe Saldana
L’Oreal Nabs NYX Cosmetics

L’Oreal Nabs NYX Cosmetics

  by Valis Vicenty

L’Oréal is adding a new member to its beauty brigade: NYX Cosmetics. The beauty firm solidified the acquisition late Tuesday for what Women’s Wear Daily estimates to be $500 million. Known as the “MAC of mass,” the brand has [...]

Tags: l'oreal paris, beauty news, Carita, decleor, frederic roze, L'Oreal, magic holdings, makeup, NYX, nyx cosmetics, nyx cosmetics l'oreal, Style Scoop, Ulta Beauty, urban decay, Urban Decay Naked Palette
Get a Makeover Just By Looking in the Genius Mirror

Get a Makeover Just By Looking in the Genius Mirror

  by Valis Vicenty

L’Oreal Paris is tapping into tech to give makeup mavens a closer look at its newest launches--minus the messiness of swatching. Last week the beauty brand unveiled its new Genius Mirror app which uses advanced facial mapping [...]

Tags: l'oreal paris, beauty, beauty apps, beauty mirror, beauty news, beauty tech, genius mirror, Guive Balooch, L'Oreal, l'oreal genius mirror, loreal makeup, makeup, on shelves soon, Style Scoop, the curious case of benjamin button