L'OREAL PARIS

L’Oreal Nabs NYX Cosmetics

L’Oreal Nabs NYX Cosmetics

  by Valis Vicenty

L’Oréal is adding a new member to its beauty brigade: NYX Cosmetics. The beauty firm solidified the acquisition late Tuesday for what Women’s Wear Daily estimates to be $500 million. Known as the “MAC of mass,” the brand has [...]

Tags: l'oreal paris, beauty news, Carita, decleor, frederic roze, L'Oreal, magic holdings, makeup, NYX, nyx cosmetics, nyx cosmetics l'oreal, Style Scoop, Ulta Beauty, urban decay, Urban Decay Naked Palette
Get a Makeover Just By Looking in the Genius Mirror

Get a Makeover Just By Looking in the Genius Mirror

  by Valis Vicenty

L’Oreal Paris is tapping into tech to give makeup mavens a closer look at its newest launches--minus the messiness of swatching. Last week the beauty brand unveiled its new Genius Mirror app which uses advanced facial mapping [...]

Tags: l'oreal paris, beauty, beauty apps, beauty mirror, beauty news, beauty tech, genius mirror, Guive Balooch, L'Oreal, l'oreal genius mirror, loreal makeup, makeup, on shelves soon, Style Scoop, the curious case of benjamin button
Met Gala 2014: Get Emma Stone’s Effortless Cool

Met Gala 2014: Get Emma Stone’s Effortless Cool

  by Valis Vicenty

Emma Stone’s pink Thakoon crop top and skirt were a fresh, modern take on last night’s white tie affair at the Met. Her tresses and makeup looked fresh off of the spring 2014 runways with an emphasis on texture that would be perfect [...]

Tags: l'oreal paris, Andrew Garfield, andrew garfield emma stone, braid tutorial, celebrity beauty, celebrity hair, chanel, chanel beaute, emma stone, emma stone hair, hair tutorial, makeup tutorial, mara roszak, Met Gala, Met Gala 2014, rachel goodwin, revlon, Thakoon