MAYBELLINE

Pretty Without the Pinch: St. Patrick’s Day Approved Eye Essentials

Pretty Without the Pinch: St. Patrick’s Day Approved Eye Essentials

  by Valis Vicenty

While major manicures and all-green ensembles are sure to gets loads of attention on St. Patty’s Day, the signature shade can create an epic eye look for the holiday as well. Whether you prefer a subtle wash of shadow or a bold bolt of [...]

Tags: maybelline, Anastasia Beverly Hills, ardell, brow powder, Butter London, CoverGirl, green eye makeup, green eyeshadow, green liner, lashes, makeup, Manicures, nyx cosmetics, Obsessive Compulsive Cosmetics, OCC Makeup, st patrick, st patrick's day, st. patrick's day makeup, Stila, Stila Cosmetics
Citrus Twist: Orange Lippies to Sweeten Up Spring

Citrus Twist: Orange Lippies to Sweeten Up Spring

  by Valis Vicenty

While most faces went nearly nude on the spring 2014 runways, a few designers added a delicious twist on the classic red lip, including Rag & Bone and Prabal Gurung. With celebs likes Kate Bosworth, Lupita Nyong’o, Zooey Deschanel, and [...]

Tags: maybelline, ardency inn, beauty, kate bosworth, L'Oreal, l'oreal paris, lip gloss, lipstick, lipstick queeen, Lupita Nyong'o, MAC, MAC Cosmetics, Make Up, makeup, mally beauty, NYX, nyx cosmetics, orange lip, orange lipstick, Prabal Gurung, rag & bone, revlon, Sonia Kashuk, Spring 2014, spring beauty trends, urban decay, zooey deschanel
8 Top Trends from the 2014 CEW Product Demo

8 Top Trends from the 2014 CEW Product Demo

  by Valis Vicenty

The cosmetics version of Comic Con is back and bigger than ever! Cosmetic Executive Women is celebrating its 20th anniversary, and the organization made the most of it during its product demo on Wednesday. Along with the rows upon rows of [...]

Tags: maybelline, 7*days of wonder, beauty news, beauty trends, carlotta jacobson, cew, cew insders choice awards, cew product demo, Clinique, cosmetic executive women, CoverGirl, dior, Dr. Dennis Gross, em michelle phan, garnier, givenchy, goldfaden md, grand central beauty, hair, Julep, Kate Somerville, L'Oreal, l'oreal paris, La Prairie, makeup, marc jacobs beauty, michelle phan, Neutrogena, nexxus, pantene, per-fekt, revlon, shiseido, skin, skincare, stemulation, Style Scoop, urban decay
Shine Bright Like Gemstone: Sultry Shadows for a Steal

Shine Bright Like Gemstone: Sultry Shadows for a Steal

  by Valis Vicenty

While we believe black shadow is appropriate for any occasion (especially during the winter), a jewel tone can spice up an ensemble, as well as an eye look. Swap the dull, dark shadow for the richness of a ruby, emerald, sapphire, or even [...]

Tags: maybelline, Almay, boots no 7, CoverGirl, eyeshadow, Gem Tones, how to wear jewel toned shadow, jewel toned shadows, jewel tones, l'oreal paris, makeup, revlon, rimmel, Sonia Kashuk, target, target style
Backstage Beauty Beat: Wes Gordon Fall 2014

Backstage Beauty Beat: Wes Gordon Fall 2014

  by Valis Vicenty

THE SHOW: Wes Gordon THE HAIR: James Pecis created textured tresses to look like the girls had just come out of the rain. He started by creating a deep side part and them saturating the hair with with Phyto Phytovolume Actif Volumizing [...]

Tags: maybelline, alice lane, Backstage Beauty, Backstage Beauty Beat, BEAUTY.COM, essie, hair, James Pecis, makeup, Mercedes-Benz Fashion, nails, new york fashion week, New York Fashion Week Fall 2014, nyfw, nyfw fall 2014, PHYTO, Rita Remark, t3, wes godron fall 2014, Wes Gordon