MAYBELLINE

Shine Bright Like Gemstone: Sultry Shadows for a Steal

Shine Bright Like Gemstone: Sultry Shadows for a Steal

  by Valis Vicenty

While we believe black shadow is appropriate for any occasion (especially during the winter), a jewel tone can spice up an ensemble, as well as an eye look. Swap the dull, dark shadow for the richness of a ruby, emerald, sapphire, or even [...]

Tags: maybelline, Almay, boots no 7, CoverGirl, eyeshadow, Gem Tones, how to wear jewel toned shadow, jewel toned shadows, jewel tones, l'oreal paris, makeup, revlon, rimmel, Sonia Kashuk, target, target style
Backstage Beauty Beat: Wes Gordon Fall 2014

Backstage Beauty Beat: Wes Gordon Fall 2014

  by Valis Vicenty

THE SHOW: Wes Gordon THE HAIR: James Pecis created textured tresses to look like the girls had just come out of the rain. He started by creating a deep side part and them saturating the hair with with Phyto Phytovolume Actif Volumizing [...]

Tags: maybelline, alice lane, Backstage Beauty, Backstage Beauty Beat, BEAUTY.COM, essie, hair, James Pecis, makeup, Mercedes-Benz Fashion, nails, new york fashion week, New York Fashion Week Fall 2014, nyfw, nyfw fall 2014, PHYTO, Rita Remark, t3, wes godron fall 2014, Wes Gordon
Bold Beauty Buys for the Budget Babe

Bold Beauty Buys for the Budget Babe

  by Valis Vicenty

After hanging backstage at a slew of fashion shows for the past week, I’ve got the urge to go bold before the start of spring. No nudes, no beiges, no buffs – just pure bursts of jewel-toned hues to adorn yourself, paired with a [...]

Tags: maybelline, Almay, budget beauty, budget buys, Cover Girl, how to wear a bold lip, how to wear a smokey eye, Iman Cosmetics, l'oreal paris, makeup, nails, revlon, target style
Backstage Beauty Beat: Mara Hoffman Fall 2014

Backstage Beauty Beat: Mara Hoffman Fall 2014

  by Valis Vicenty

THE SHOW: Mara Hoffman THE HAIR: Nick Irwin  undid the epic braid he crafted for Hoffman's spring collection by first creating a deep side part and applying Catwalk by Tigi's Fast Fixx Style Prep. After drying the hair for [...]

Tags: maybelline, alice lane, Backstage Beauty Beat, catwalk by tigi, fall 2014, get the look, hair, honey, makeup, Mara Hoffman, mara hofman fall 2014, nails, New York, nick irwin, Style Scoop, tigi catwalk
Backstage Beauty Beat: Jill Stuart Fall 2014

Backstage Beauty Beat: Jill Stuart Fall 2014

  by Lauren Kaplan

THE HAIR: To achieve “unconventional beauty,” James Pecis worked Phyto Phytovolume Actif Volumizing Spray into dry hair. Then, he worked it through with his hands and T3’s Featherweight Luxe 2i blow dryer. On some models, he repeated [...]

Tags: maybelline, Aaron De Mey, Babylips, Backstage Beauty, Backstage Beauty Beat, essie, fashion week, Fashion Week 2014, James Pecis, Jill Stuart, matte about you, nyfw, NYFW 2014, PHYTO, Phyto Phytovolume actif, Rita Remark
Winner's Circle: Marc Jacobs, Dove, and More Top WWD’s Best in Beauty

Winner's Circle: Marc Jacobs, Dove, and More Top WWD’s Best in Beauty

  by Valis Vicenty

Between collaborations, celebrity brands, viral videos, and a kaleidoscope of nail colors, 2013 was a big year for beauty. Below are the list of the year’s best products and brands that stepped up their game this year: Ad Campaign of [...]

Tags: maybelline, ardency inn, barney's new york, barneys, beauty awards, beauty news, carolyn holba, chanel, coty inc, Dermablend, dermablend professional, dove, em michelle phan, essie, flower, flowr beauty, garnier, Gucci Westman, L'Oreal, l'oreal paris, macy's, Marc Jacobs, marc jacobs beauty, michelle phan, nyx cosmetics, shoppers drug mart, Style Scoop, veronique gabai-pinsky, women's wear daily, women's wear daily beauty inc.