MAYBELLINE

Yadim Adds Edge to Maybelline’s Makeup Portfolio

Yadim Adds Edge to Maybelline’s Makeup Portfolio

  by Valis Vicenty

Yadim is moving up from the backstage area to the spotlight as Maybelline’s new Global Makeup artist. The mononym behind Rihanna’s Balmain beauty, Lady Gaga’s applause-worthy makeup, and Gisele’s romantic glow will be the go-to [...]

Tags: maybelline, beauty news, Gisele, gisele bundchen, haider ackerman, Jourdan Dunn, lady gaga, makeup artist, Pat McGrath, Rihanna, Style Scoop, Yadim, yadim carranza, yadim makeup, yadim maybelline, yigal azrouel
Jourdan Dunn is Maybelline’s Freshest Face

Jourdan Dunn is Maybelline’s Freshest Face

  by Valis Vicenty

Jourdan Dunn isn’t just born with it; she’s also the new face of Maybelline. The runway regular will become the face of the brand’s upcoming Go Extreme mascara, with print and TV ads slated to go live this month. The new beauty [...]

Tags: maybelline, beauty news, Burberry Beauty, Campaigns, Cara Delevingne, Christy Turlington, CK One, freja beha erichsen, Jourdan Dunn, jourdan dunn cara delevingne, jourdan dunn hot, jourdan dunn maybelline, jourdan dunn twitter, makeup, models, Style Scoop, ysl
Pretty Without the Pinch: St. Patrick’s Day Approved Eye Essentials

Pretty Without the Pinch: St. Patrick’s Day Approved Eye Essentials

  by Valis Vicenty

While major manicures and all-green ensembles are sure to gets loads of attention on St. Patty’s Day, the signature shade can create an epic eye look for the holiday as well. Whether you prefer a subtle wash of shadow or a bold bolt of [...]

Tags: maybelline, Anastasia Beverly Hills, ardell, brow powder, Butter London, CoverGirl, green eye makeup, green eyeshadow, green liner, lashes, makeup, Manicures, nyx cosmetics, Obsessive Compulsive Cosmetics, OCC Makeup, st patrick, st patrick's day, st. patrick's day makeup, Stila, Stila Cosmetics
Citrus Twist: Orange Lippies to Sweeten Up Spring

Citrus Twist: Orange Lippies to Sweeten Up Spring

  by Valis Vicenty

While most faces went nearly nude on the spring 2014 runways, a few designers added a delicious twist on the classic red lip, including Rag & Bone and Prabal Gurung. With celebs likes Kate Bosworth, Lupita Nyong’o, Zooey Deschanel, and [...]

Tags: maybelline, ardency inn, beauty, kate bosworth, L'Oreal, l'oreal paris, lip gloss, lipstick, lipstick queeen, Lupita Nyong'o, MAC, MAC Cosmetics, Make Up, makeup, mally beauty, NYX, nyx cosmetics, orange lip, orange lipstick, Prabal Gurung, rag & bone, revlon, Sonia Kashuk, Spring 2014, spring beauty trends, urban decay, zooey deschanel
8 Top Trends from the 2014 CEW Product Demo

8 Top Trends from the 2014 CEW Product Demo

  by Valis Vicenty

The cosmetics version of Comic Con is back and bigger than ever! Cosmetic Executive Women is celebrating its 20th anniversary, and the organization made the most of it during its product demo on Wednesday. Along with the rows upon rows of [...]

Tags: maybelline, 7*days of wonder, beauty news, beauty trends, carlotta jacobson, cew, cew insders choice awards, cew product demo, Clinique, cosmetic executive women, CoverGirl, dior, Dr. Dennis Gross, em michelle phan, garnier, givenchy, goldfaden md, grand central beauty, hair, Julep, Kate Somerville, L'Oreal, l'oreal paris, La Prairie, makeup, marc jacobs beauty, michelle phan, Neutrogena, nexxus, pantene, per-fekt, revlon, shiseido, skin, skincare, stemulation, Style Scoop, urban decay