OPI

OPI Premieres Its First Brand Video

OPI Premieres Its First Brand Video

  by Valis Vicenty

SINCE ITS START IN THE '80S, OPI has kept tips and toes in top shape thanks to a kaleidoscope of colors with the best names. But now the brand is upping the advertising ante with its first-ever video. According to Racked, French DJs [...]

Tags: OPI, ballet, commercial, contemporary, dance, dancer, dressage, Hip-Hop, horse, jazz, nail, nail polish, tapp
Manicure for the Cure: Pink Nail Polish PIcks

Manicure for the Cure: Pink Nail Polish PIcks

  by Lauren Kaplan

Any nail color goes these days – and furthermore, any design you can fit on those tiny tips of yours are more than welcome. But for the month of October, we’re getting in touch with our girly-girl roots and painting on the pink – and [...]

Tags: OPI, Breakthrough Breast Cancer, breast cancer awareness, Breast Cancer Campaign, breast cancer research fund, Cancer and Careers, Cancer Schmancer Movement, Ciate, Dashing Diva, Dermelect, essie, Julep, Living Beyond Breast Cancer, nails, Nails Inc, National Breast Cancer Foundation, Orly, Piggy Paint, Pink of Hearts, polish, Susan G. Komen for the Cure
Style Scoop: Prince Harry Named Tatler's Man of the Year, OPI 'Skyfall' Polishes, GAP Takes Over NYC Metrocards

Style Scoop: Prince Harry Named Tatler's Man of the Year, OPI 'Skyfall' Polishes, GAP Takes Over NYC Metrocards

  by Angel Lenise

With the world in Skyfall suspense, it's no surprise that brands are capitalizing off the latest James Bond flick. That's a good thing when it comes to our nails, girls. OPI is releasing a holiday collection inspired by the thriller with [...]

Tags: OPI, accessories, ads, bridal, campaign, China, collaboration, covers, Deer Dana, fragrance, gap, James Bond, jewelry, Lisa Hoffman, Magazines, mani-pedi, manicure, Metrocard, nail, new york city, opening ceremony, pedicure, polish, prince harry, public transportation, Skyfall, Tatler, Tom Binns, Vera Wang, weddings
#NYFW: Bold & Beguiling at Jason Wu Spring 2013

#NYFW: Bold & Beguiling at Jason Wu Spring 2013

  by Valis Vicenty

Jason Wu entered the boudoir this season with sexy silhouettes fit for a temptress. The alluring look didn't stop at the shoulders as MAC, Kérasatse, and OPI amped up the dark glamor of the Spring 2013 collection. Kérastase's Odile [...]

Tags: OPI, backstage beauty, Jason Wu, Kérasatse, Kerastase, MAC Cosmetics, nails, nyfw, Spring 2013
Show Your Patriotic Pride with OPI for Merle Norman

Show Your Patriotic Pride with OPI for Merle Norman

  by Lauren Kaplan

Show some good old-fashioned American love tomorrow with OPI for Merle Norman’s "The Americana" collection of patriotic polishes. Count on the U.S.-based beauty brands to celebrate our country’s stars and stripes with vibrant shades to [...]

Tags: OPI, 4th of July, Alpine Snow, Hussy, merle norman, nail polish, RapiDry Top Coat, The Americana, Yoga-ta Get This Blue!
OPI Creates Shades Worthy of a Web Slinger

OPI Creates Shades Worthy of a Web Slinger

  by Valis Vicenty

We’ve always wanted to have superpowers since we were young in order to scale buildings without breaking a sweat, lift cars with little effort, stop the bad guys without getting injured, and rock a brightly colored costume. OPI created a [...]

Tags: OPI, Andrew Garfield, call me gwen-ever, emma stone, just spotted the lizard, movie, polish, spider-man, Spiderman, superhero, the amazing spiderman