PRESERVE

Style Scoop: Gemma Ward Continues Her Comeback, Martha Stewart Approves of Preserve, Alessandra and Adriana Might Be Leaving VS

Style Scoop: Gemma Ward Continues Her Comeback, Martha Stewart Approves of Preserve, Alessandra and Adriana Might Be Leaving VS

  by Lauren Kaplan

And the Gemma Ward comeback continues! The supermodel, who took a break from fashion after she shot to fame in the early 2000’s, appears on the cover of Vogue Australia’s December issue. The futuristic shoot was produced in [...]

Tags: Preserve, adriana lima, Alessandra Ambrosio, Animal Logic, Blake Lively, campari, Campari Calendar, comeback, Eva Green, fantasy bra, Gemma Ward, hollywood, Jasmine Tookes, Lanvin, martha stewart, Style Scoop, Supermodel, Versace, victoria's secret, victoria's secret fashion show, Vivienne Westwood, Vogue, vogue australia
Blake Lively is Pregnant!

Blake Lively is Pregnant!

  by Bianca Posterli

Congrats are in order for Blake Lively and Ryan Reynolds; the couple is expecting their first child! Lively used her new website, Preserve, in order to announce the news, pairing a new family section with an editor's letter and a sweet [...]

Tags: Preserve, Blake Lively, blake lively baby, blake lively pregnant, first child, gossip girl, Pregnant, ryan reynolds, Vogue
Style Scoop: BaubleBar Raises $10 Million, Blake Lively isn’t Preserving her Wedding Dress, Rue La La Goes Gilt?

Style Scoop: BaubleBar Raises $10 Million, Blake Lively isn’t Preserving her Wedding Dress, Rue La La Goes Gilt?

  by Channing Hargrove

Baubles, baubles, baubles rockin’ everywhere--especially now that the online jewelry retailer has raised $10 million in their latest round of funding! The funding round was led mostly by Chris Burch and Burch Creative Capital, you know, [...]

Tags: Preserve, Bib + Tuck, Blake Lively, Blake Lively Marchesa, Blake Lively Preserve, C. Wonder, Chris Burch, fall 2014, Fashion, Fashion News, gilt, Gilt Groupe, j. crew, madewell, Madewell Denim, madewell fall 2014, marchesa, Marchesa Wedding Gowns, Rue La La, Style Scoop, tory burch, Trademark, Trendabl, Vaunte
Blake Lively’s Site is Live!

Blake Lively’s Site is Live!

  by Channing Hargrove

Gossip Girl star Blake Lively has been preparing for her new lifestyle brand, Preserve, for years. Little by little, she’s revealed new aspects of the website: her hopes, a launch date, and finally, in Vogue, the name. Vogue’s [...]

Tags: Preserve, August 2014 covers, August 2014 issues, Blake Lively, Blake Lively lifestyle blog, Faces on the Newsstand, Fashion, Fashion News, gossip girl, ryan reynolds, Style Scoop, Vogue, VOGUE magazine
Blake Lively, Preserved En Vogue

Blake Lively, Preserved En Vogue

  by Lauren Kaplan

L’Oreal deal? Check. New lifestyle website? Check. Flawless string of red carpet looks, and numerous subsequent appearances on best-dressed lists everywhere? Check. Vogue cover? You can check that one, too. Blake [...]

Tags: Preserve, August, best dressed, Blake Lively, Burberry, chanel, Cover Girl, gossip girl, Gucci, Jackson Hole, Jonathan Van Meter, L'Oreal, Lanvin, lifestyle, mario testino, southern, the age of adeline, valentino, Vogue, Wyoming