Take the Bobbi Brown Long-Wear Challenge

Everyone’s schedules are pretty packed these days, so who wants to waste time adjusting up their eye makeup throughout the day? Bobbi Brown’s new Long Wear Eye Collection takes the phrase “from sunup to sundown” to a whole new level. The Long-Wear Eye Pencil is richly pigmented like the Long-Wear Gel Eyeliner, staying put for 12 hours in a series of jewel tones and neutrals. Seven new shades join the Long-Wear Cream Shadow family in smoky purples and a shimmering topaz. The Intensifying Long-Wear Mascara features a specially designed brush to snag even the littlest lashes with a formula to lengthen, curl, and add volume for up to 16 hours. Plus, it easily comes off with warm water at the end of the day.

Glam was given the chance to test-drive the brands newest offerings, and from sipping coffee in the morning; to sweating it out at yoga; to meeting up for cocktails; to finally crawling into bed, the shadow, liner and mascara hadn’t budged. These long lasting gems will minimize the need for any eye makeup modifications for busy bees.

Available at BobbiBrown.com for $24 each.