Forever 21′s delving into the world of music and festivals while mixing in their fashion sense with their newest face - Sky Ferreira. According to Women’s Wear Daily, she is starring in the fast fashion retailer’s ads for their new capsule festival collection, shot by David Roemer. The popstar has already graced campaigns for Calvin Klein, Adidas and Vigoss so shooting this one at the Saguaro hotel in Palm Spring, California was was easy breezy. Though, this is a noticeably different direction for the New York IT girl compared to her Pre-Fall 2013 campaign with Saint Laurent. The ads launch March 14 and the clothing will be in stores March 22.
The collection consists of 85 pieces like dip-dye denim, lace, studs, crochet and vivid colors and patterns. So basically, it’s full of pieces Ferreira could wear when she pops up on a Coachella stage in April since she is actually part of the line-up. Smart move for Forever 21. We’re anxious to see what from this collection we can throw into our suitcases to wear at a music festival or two over the summer. With prices ranging from $4.80 to $39.80, we’re bound to find more than a few pieces!