Vera Wang ‘Be Jewels’ Kohl’s With a New Spring Scent

By  March 29, 2013

Vera Wang wants you to sparkle this spring!

The designer is set to launch her first exclusive scent with Kohl’s called Be Jeweled.  Inspired by the ritual of adding a bit of bling before a girls’ night out, she crafted an eau de parfum with a youthful sense of fun and romance to join her designs for the retailer.

Sweet enough for spring the fragrances has notes of pomegranate, red current, and champagne on top; pink peony, passion fruit extract, and pink honeysuckle at the heart; and a base of radiant silvanone, cosmone musks, pink sugar crystals, and Australian sandalwood.

Even the bottle is bedazzled with pink, purple, and champagne stones, perfect for young ladies everywhere to indulge their inner princess or red-carpet starlet. “Jewels are my middle name,” Wang told Women’s Wear Daily. “I have been so obsessed with jewelry forever – on the runway and for myself. And I love the idea of Be Jeweled; it brings that romantic notion of getting ready. Brides bejewel themselves; Indian women are bedecked with their saris, royalty has tiaras. There’s something about jewelry that represents a ritual where you will become dazzling.”

Bejeweled is set to hit shelves in late April at Kohl’s stores nationwide and Kohls.com for $45 – $68.