At the end of the Paris Spring Couture runway show, amidst (what else?) a flurry of ballet dancers clad in hand-painted flesh-toned latex dresses, Viktor & Rolf unveiled its latest gift to the fragrance world. Appropriately enough, the sweet scent is packaged in a pink bottle shaped like a bow.
This new scent, Bonbon, follows in the wake of Viktor & Rolf’s Flowerbomb, one of the top sixteen prestige women’s fragrances worldwide. Perhaps with Bonbon we’ll have another bomb on our hands – but we’ll have to wait until April until it makes its debut at US stores including Saks Fifth Avenue. The fragrance will retail for $79-$149.
International general manager of designer fragrance brands at L’Oreal (V&R’s fragrance licensee), Nathalie Duran explained the meaning behind the name to WWD, saying “They wanted a fragrance that would be bon, very bon, twice bon – so a fragrance named Bonbon.” The word also means candy, which further describes the fragrance, as it is centered on a caramel note and includes mandarin, orange, peach, jasmine, orange blossom, gaiac wood, cedar wood, sandalwood and amber notes. To put it simply: yum. Bonbon is for women celebrating pleasure, self-indulgence and letting go – so don’t worry too much about hoarding your Valentine’s Day candy, because this scent is coming your way faster than you can say, “chocolate-covered strawberries.”