Vogue is turning the camera on its editors, as well as its favorite models and celebrities, too, to wear a collection of masks created by designers and brands that will launch on Vogue.com and on the glossy’s Instagram account Monday and run until Halloween.
“It allows us to collaborate in a quick and humorous way with people we really love,” Sally Singer told Women’s Wear Daily. Singer spearheaded the project with stylist Jorden Bickham and senior photo editor Andrew Gold “to continue to do fashion portfolios that we envision for both our Web site and our Instagram, and to do something fun for the holiday.”
Creative director Grace Coddington kicked off the initiative on Instagram early this morning in a Stephen Jones mask titled “The Fashion Pussycat.” “Meow and purr, isn’t that enough fashion for you,” the milliner captioned his work. Other contributing designers/brands include Sarah Burton for Alexander McQueen, Pat McGrath, Olivier Theyskens, Opening Ceremony, Warby Parker, Nike, Philip Treacy, Lanvin, Manolo Blahnik, Hugo Guinesss, Thakoon and Erdem worn by the magazine’s favorite New Yorkers including Angel Haze, Hilary Rhoda, Leandra Medine, and Olivia Bee.
“I hope that it will offer some inspiration for Halloween,” Singer told WWD, hoping to connect with readers “who thought that they had aged out of Halloween when candy was no longer an interest.”
Oh, and just so you know. GLAM did something similar. We asked a few bloggers to recreate masks inspired by spring runway collections. How’s that for an awesome costume idea?