With Halloween costumes and spooky soirees in the past, it’s time to start thinking about Thanksgiving, Christmas, Hannukkah, and New Years Eve festivities. In anticipation, Target is launching an extra special Pinterest collaboration with their party planner, David Stark, in order to bring his brilliance to your own fetes during the holiday season. Beginning on November 18th, about 500 lucky Red card holders will receive a special invitation to join the Best. Party. Ever on Pinterest. From there, Stark will custom build party themed Pinterest boards surrounding the users’ own specific style. From there, on December 3rd to the 14th, one more board will open up with four themes – elegant, rustic, winter wonderland, and groovy – where Stark will outline recipes, DIY tips, and highlight products to help everyone create their best party ever. We caught up with Stark as he prepped the Target holiday house to talk planning, decorating a small space, and the best party he ever threw.
Where do you find your inspiration?
Everywhere! Flea markets, the movies, museums, hardware stores, the drugstore. I’m pretty open to anything thats out there. i don’t relegate things to being either fancy or not. i think everything works together and its not so much about what you do but how you do it. i’m pretty open to the world of possibilities everywhere. I don’t look at the world of event planning for inspiration. i look outside of that. theres where i think it becomes more of art and less about decorating.
How did this collaboration come about?
We’ve been working together for over a decade and it’s been such a great journey. I think we both liked the idea of creating something that was never done before and providing the kind of custom service that only a few companies can have with me to a lot of people. Target is an incredible destination for your entertaining needs. We were excited to demystify what holiday meant to It all feels like too much. you want to have that party but it feels like too much to do. Providing these custom inspiration guideline boards was a great dream to be able to demystify that and make it easy. to give a lot of room to the personalization you can bring to it. It’s fun and exciting to see it come to fruition.
What’s your advice for someone who wants to throw a party in a small space like a NYC apartment?
I think a lot about every day materials that can be used in ways they weren’t intended for and having things play double duty. One of the craft ideas we had was is to have the place card play double duty as the favor you’re giving out. When things play – they’re generally more interesting. I use a lot of things, you’ll see we draw on the walls with tape. that doesn’t take up and room and it doesn’t mar your walls and its fun and it cane be anything you want it to be.
I’m thinking about how do we make it an experience that people have never had before and how do we make it accessible people to replicate. If you’re the kind of person who wants to do it amped up a million decibels, you can do that, if you’re the person scale it down, you can have the perfect Ho, Ho, Ho written on a mirror, you can do that too. It doesn’t have to be everything or nothing, it can be pieces. of a whole
What was your favorite party to throw?
It’s hard to pick one – its like picking a favorite child. I probably will always have a special fondness for a pop up shop we did in the Hamptons in an old inn which is now a new inn. It was an entire transformation so it was everything from creating wall paper to building bright poppy rooms. It was very ambitious project; it was wonderful to be at the beach during the summer it remains in my memory as a perfect project. I think the part about being an artist is you’re never really satisfied because you always have more work to do. But every once in a while you stumble upon [one piece,] where you think, I won’t say its perfect, but it was pretty close.