10 Beauty Brands With Seriously Impressive Shade Ranges

foundation shade ranges
Photo: jacoblund/iStock

Remember back in the day when there were only, oh, maybe 10 or so foundation shades to choose from? You should — it wasn’t that long ago that a range of a dozen colors was considered impressive. Not so much anymore. Gone are those limited offerings, replaced with complexion products that come in 30, 40, or even more shades, finally offering something to match (almost) anyone’s skin tone.

It’s not just newbies that are getting in on this inclusive action; heritage beauty brands are jumping on the bandwagon, too, expanding the amount of shades their iconic products come in. Price point isn’t a factor either, since you can now find extensive foundation shade ranges both at the drugstore and department stores.  Here, 10 foundations and concealers that offer something for any and every complexion. It’s about time.

foundation shade ranges

Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation ($34; sephora.com)

Many beauty insiders credit Rihanna’s makeup line for kick-starting the shade inclusivity movement. The medium-full coverage foundation launched with a whopping 40 colors, per Ri-Ri’s desire to fill a void for women whose skin tone fell on extreme ends of the spectrum.

foundation shade ranges

Estée Lauder Double Wear Stay-in-Place Makeup ($42; esteelauder.com)

The brand’s best-selling foundation now comes in 56 shades (with the same beloved long-wearing, matte formula and buildable coverage). Driving home the point of inclusivity and diversity, Egyptian-born, Sudanese model Anok Yai is the face of the campaign.

foundation shade ranges

CoverGirl TruBlend Matte Made Liquid Foundation ($8; walmart.com)

Not only are there 40 shades of this budget-friendly base — which the brand says will match over 99 percent of skin tones — it was also developed based on consumer feedback and requests. The end result? An oil-absorbing, long-wearing, and pore-minimizing formula.

foundation shade ranges

It Cosmetics Bye Bye Under Eye Concealer ($26; ulta.com)

A best-seller with a somewhat cult-like following, this used to come in only six shades. As of this month, it now comes in 48, the most we’ve ever seen for a concealer (consider us impressed). The pigmented, waterproof, anti-aging formula is still the same.

foundation shade ranges

Il Makiage Woke Up Like This Flawless Base Foundation ($47; ilmakiage.com)

New to the US, Il Makiage’s skin-smoothing foundation comes in 50 shades, helpfully divided by skin tone (light, medium, tan, and deep) and undertone (neutral, pink, yellow, and olive).

foundation shade ranges

Flesh Firm Flesh Thickstick Foundation ($18; ulta.com)

When the brand’s name is an homage to redefining ‘flesh’ color, you know they’re going to have some seriously good shades. This easy-to-apply stick comes in 40, and even has a special pigment intensifier in the darker tones to prevent them from looking ashy.

foundation shade ranges

Tarte Shape Tape Contour Concealer ($27; ulta.com)

Despite the fact that one of these creamy concealers is sold every 12 seconds, the brand still took a little heat earlier this year for its then limited shade selection. Enter this expansion of 30 shades, with a variety of different undertones.

foundation shade ranges

NYX Can’t Stop Won’t Stop Full Coverage Foundation ($15; ulta.com)

Launched earlier this month, there are 45 shades available of this long-lasting, mattifying formula, which is the most we’ve seen in a product at this price point.

foundation shade ranges

Too Faced Born This Way Foundation ($39; sephora.com)

Another prime example of shade expansion, this one was the result of a highly-anticipated collaboration with beauty and style influencer Jackie Aina, a long-time champion of diversity in the beauty industry. She worked directly with the brand to develop nine new colors of the hydrating, oil-free foundation, bringing the total up to 35.

foundation shade ranges

Maybelline New York Instant Age-Rewind Concealer ($5; ulta.com)

One of the best-selling concealers — among both mass and prestige brands — doubled its shade range earlier this year, going from six to 12.

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