The Starbucks Holiday Cups Are Here—And You Get to Color Them In Yourself
November 1, 2017
The debut of the Starbucks holiday cup has become one of the most anticipated—and oddly controversial—moments of the season. The coffee behemoth began its cup tradition in 1997, and over the years, the company has gone from colorful designs that are symbolic of the holidays (namely, Christmas) to a plain red cup in 2015, which caused more chaos than you’ll find at the mall on Black Friday. In response, Starbucks released 13 designs the following year.
On Wednesday, the company debuted the 2017 holiday cup and it’s covered with festive designs, including snowflakes, presents, and, of course, a Christmas tree. The catch? It’s basically colorless. While some of the sketched lines are filled in with color (think nostalgic red and green cups), all that white space leaves room for your caffeine-induced creativity to run wild. “How you make [the cup] special is up to you,” the company wrote in an email.
“This year’s cup is intentionally designed to encourage our customers to add their own color and illustrations. We love the idea of everyone making this year’s cup their own,” said Leanne Fremar, executive creative director for Starbucks, in a statement. Consider it a coloring book for your commute!
On the cup’s sleeve, you’ll find the message of this year’s holiday theme: Give Good. “Giving Good can be as small as someone opening the door for you, or recognizing the people that enrich your life—your child’s teacher, a caregiver, a family friend,” said Fremar. “The holidays are a time to celebrate all the good we give to each other and our community.”
Along with the cups, Starbucks released its signature holiday drinks, including the Peppermint Mocha and Chestnut Praline Latte.