10 Innovative Brands To Know From The 2019 Indie Beauty Expo
Each year, since 2015, the Indie Beauty Expo has put on a show filled with up-and-coming companies or smaller, founder-led brands. And each year, it seems seems to expand. The show is like a beauty discovery box come to life. At this year's show, a whopping 240 brands from around the world filled a giant space in New York City. From K-beauty breakout stars to super-clean, sustainable skin care and cool new cosmetics, there was literally something for everyone. So like a kid in an overwhelmingly large candy shop, we hit the floors to find the brands you should know. Discover our faves from the 2019 Indie Beauty Expo below.
Founded by a fifth generation herbalist in New Zealand, Megan Douglas uses her expertise to stir up this stunning line of clean makeup and skin care. The secret sauce is supercritical extraction — the purest method for extracting plant nutrients and delivering them to your skin. These skin-loving ingredients (think calming calendula and antioxidant pomegranate) are present in the brand’s makeup, too. We’re kind of obsessed with their customizable, refillable palettes; with two sizes available, starting at $78, you can choose your own magnetic pots to fill it with. From lip/check duos, and cream and powder eye shadows to concealer and highlighter, it’s basically a full face in a lightweight, eco-friendly compact.
Blending pro-and-prebiotics with therapeutic-grade whole foods, Stamba seeks to make it convenient to get nutrients our bodies need. The brand is founded on the belief that a well-balanced digestive system and microbiome are the building blocks for a healthy body that feels great and skin that glows. Try their tasteless liquid probiotic, Replenish, which is one of the easiest-to-use supplements we’ve found. All you have to do is add water.
You could call Code of Harmony a CBD skin care line, but founder and esthetician Janet Schriever actually sees the buzzy ingredient as a “bonus” — a boost to the other powerful botanical ingredients. CBD, in case you’re not all caught up, is thought to act as an anti-inflammatory when applied topically, though research is still in its early stages. Whether or not you care about CBD as a skincare ingredient, you’ll still love the newly launched Chill Gel Masque, which has hyaluronic acid, centella asiatica (aka cica), oat, and a bevy of other soothing, hydrating ingredients. It’s double-duty, too — you can also use this as an overnight mask instead of night cream.
This Korean beauty brand is centered around the green coffee bean, which contains antioxidants, essential fatty acids, and, of course, caffeine. Caffeine boosts blood circulation and the skin’s metabolism, which leaves skin glowing and bright. High amino acid content helps trigger the skin’s natural collagen production. Try theCorrecting Exfoliator, which sloughs away dead skin cells and leaves skin energized — kinda how you feel after your morning coffee.
This Australian brand is COSMOS certified, which signifies the highest standards for efficacious, organic and naturally, sustainably-derived ingredients. The best part? The products feel great, too, and hold a lot of promise. Try their Midnight Miracle Serum, which is filled with rejuvenating Antarctic marine extracts and hydrating Australian plums for plumper, smoother skin.
These bold palettes are not for the faint of heart. But if you love bold, splashy makeup, you’ve met your match! Check out the Flair Eyeshadow Palette, a gorgeous mix of fifteen jewel-toned hues including both matte and sparkly shades. Plus, at $39, each shade comes to just $2.50.
Former stylist and Bumble + Bumble product development vet, Samantha Denis created her new hair care brand with just two products because she wanted cool products with clean, high-quality ingredients. Try A Quick Clean, which, as its package explains is, “basically, a gentle, quickish way to get clean without the suds.” We especially like it post-workout since it doesn't leave the build-up dry shampoo does.
Rooted in Finnish ingredients and Scandinavian simplicity, this minimalist-chic brand sources ingredients from its homeland’s lush landscapes. Think: vitamins and antioxidants from birch sap, lingonberry, sea buckthorn, oat, and pine bark. Check out their Miracle Vitamin Oil, a blend of 11 natural oils and plant extracts, including soothing oat oil, brightening rosehip, hydrating lingonberry, and rejuvenating sea buckthorn.
Designed to help busy women keep skin care simple (yes, please!), this curated collection is divided into three products for the morning, and three for night. Try the Moonlight Milk, a balm cleanser with black cumin, camellia, and mango which gently melts away a full face of makeup, and leaves skin hydrated, not stripped.
This newly launched skin care line blends ancient Irish herbal wisdom with modern science. The formulas utilize bioactive ingredients extracted from native Irish plants. Try the lightweight but super hydrating Day Cream, which hydrates with hyaluronic acid and calms and regenerates with calendula.
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