When it comes badass women, Baddie Winkle is a name to know. The 90-year-old style influencer has surpassed most of her peers simply by being on social media, and she has also served as muse for brands like Urban Decay and Missguided. Now, the Instagram sensation is making moves with a makeup collaboration to be sold at Sephora — and the entire line is just as bright and bold as Helen Ruth Elam Van Winkle (aka Baddie) herself.
Baddie teamed up with Inc.redible Cosmetics to release a boob mask, highlighter, and a roller-ball lip gloss, which she announced to her 3.8 million Instagram followers. “CAN’T BELIEVE MY COLLECTION WITH @incrediblecosmetics LAUNCHES TODAY AT @sephora !!!!!!,” she wrote in the caption. “I designed a boob mask, rollerball lip gloss, and a highlighter ❤ SO HAPPY THAT I COULD DO THIS 🍬💖⭐️🌈 photos by @thecobrasnake #beyourbaddestself.”
Per a press release from the brand, the line is inspired by Baddie’s outlook on life while celebrating PRIDE. “If somebody judges me on how I look or what I do, then believe me I just ramp up my rainbow,” Winkle said in a statement. “Rule number one take pride in you.”
If any of these products allow us to look like Baddie when we’re her age, then sign us up. Fans on Baddie’s announcement post agree; the majority of comments are praising her for being a positive force on social media. “Man, what an inspiration. I wanna be her when I grow up 😭” one fan wrote. “You are making me feel good about rocking a cane at 33. Love you,” another said.
What’s more, in addition to launching this inspiring collection, INC.redible is donating 5 percent of the Baddie Winkle Collection’s sales to LGBTQ+ youth at the Trevor Project.
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