It’s no secret that the beauty market is absolutely booming. There’s literally a sheet mask for everything (and we mean everything), established brands are pumping out new launches at breakneck speeds, and new retailers are sprouting like happy-go-lucky dandelions in an overgrown backyard of palettes, serums, and creams. In fact, Zion Market Research projects that the worldwide cosmetic market will reach $863 billion by 2024. In other words: There are a lot of products out there, and a lot of people buying those products. Our point is that when a product bubbles up from the bottom and earns a cult following, it’s kind of a big deal, especially when you consider just how big that sea is. Today, we’re highlighting eight new beauty products that already have tons of shoppers shouting, “We stan!”
When Supergoop! was founded in 2006, their top priority and focus was broad-spectrum sun protection. Fast forward to today and that’s still as true as ever; the brand has launched some especially notable products in the past year, which have only secured them as one of the big dogs — if not the biggest dog — in the SPF space. For example, their Superscreen Daily Moisturizer, which launched in early 2019, has earned accolades from beauty gurus, editors, and everyday shoppers for its lightweight consistency and ability to protect while moisturizing.
Considering the fact that pretty much every product that It Cosmetics launches is met with jazz-hand fangirling, we’re not surprised by all the cheers surrounding their Brow Power Micro. It’s designed exactly like their existing cult-favorite Brow Power, only it features a tinier pencil (.95 mm to be exact) for even more feather-like, natural-looking brows.
Speaking of brands that always hit it out of the park, Maybelline’s latest mascara launch, Snapscara, also has customers going crazy. Again, we’re not surprised, especially since the brand is synonymous with high-quality, budget-friendly mascara. The formula’s claim-to-fame is that it’s easy to wash off and goes on like silk to add volume and drama. Oh, and it comes in five different colors.
Is your makeup routine really complete without a drop of Lumify in either eye? As of 2019, the answer is no. Lumify has even been nicknamed “doll eyes” for its ability to instantly refresh and brighten your eyes for up to eight hours. The product has earned coverage across many popular women’s magazines and websites, gets routine shoutouts on beauty podcasts, and has even become a staple in professional makeup artist kits.
Target shoppers were delighted when celebrity hairstylist Kristin Ess debuted her own line of products at the widely popular store. Not only are they affordable AF and easy to find, they actually deliver on their promises. Though the collective line has received high praise, bestsellers include The One Signature Shampoo and Conditioner. That’s likely because the luscious lathers deliver silky-smooth strands on hair types.
Charlotte Cho, esthetician and founder of K-Beauty e-commerce site Soko Glam, has officially made the double cleanse method more approachable. And you know what? Customers are loving it. Like the name implies, The Cleansing Duo consists of two products — a rich balm cleanser and a gel cleanser — that can be purchased as a set. It’s already earned several awards, and customers swear by the change they’ve seen in their skin. If the double cleanse has always alluded you, Then I Met You is the perfect introduction.
Though retinoids have been a dermatologist-favorite ingredient for decades, the ingredient really picked up steam in 2019. Well-known brands — including Estee Lauder, Sunday Riley, Herbivore, and Obagi — have all launched their own respective retinol formulations in the last year, and TBH all have been met with acclaim. If we had to choose just one that’s slightly outpaced the pack, though, it’d be Drunk Elephant’s A-Passioni Retinol Cream, which has earned over 60k hearts on Sephora since its January 2019 debut.
Of course, this list wouldn’t be complete without a product by the Queen B of makeup artistry, Pat McGrath, and this new foundation is just as its name implies: sublime perfection. Probably because it was a cool 25 years in the making — seriously! Available in 36 shades, it’s a buildable formula that can be applied light or layered on for more of an airbrushed finish. It’s also got a proprietary Diamond Core Powder Technology that evens out skin texture and imparts “runway radiance.” Oh, and it’s Cardi B-approved!
We often receive complimentary products for review at Glam. Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn a share of the revenue from our affiliate partners.