Brassiness might be the most feared word for blondes. Especially if your color is a cool, platinum shade, you know how awful it is to spend hundreds of dollars only to have yellowish tones appear. “With blonde hair, it’s important to remember that toners fade out around eight weeks,” says Jenna Mast, a colorist at Fox & Jane Salon in New York City. Add to that environmental factors, such as sun exposure and hard water, and you’ll find yourself fighting off brassiness sooner than expected. Thankfully, though, there are a number of color-protecting products designed to help keep your gorgeous shade as bright as the day you walked out of the salon. Here, the best products for blonde hair. Summer is coming, so stock up!
Purple shampoo and conditioner
Because it’s on the opposite side of the color wheel, purple-based products tone blonde hair, keeping it on the cooler side of the spectrum, and help prevent color fade from hard water. I like Pravana The Perfect Blonde Purple Toning Shampoo and Conditioner ($28; amazon.com), both of which also pack keratin and silk proteins to restore strength and shine. Another tip I've learned over the 11 years of coloring my hair: When you need a deeper clean, mix your purple-based shampoo with a clarifying one so that it lathers better and absorbs more oil. Or, you can add a few IGK Mixed Feelings Leave-In Blonde Drops ($29; sephora.com) to any shampoo to help banish brass.
Filtered shower head
After showering at my boyfriend’s apartment for a month, I was shocked to see the yellow and orange tones that had started to appear. Depending on where you live, the trace minerals and metals found in the water supply can stick to the surface of strands, causing them to become dull, dry, and discolored. If there is a rust ring or white buildup around your shower head, the water is likely doing damage. In this case, your best bet is to invest in a water filter, like the Jonathan Product Hard Water Shower Filter System ($66; amazon.com). While there are plenty to choose from on Amazon, this one’s assembly was relatively easy, and it has made a massive impact on my hair’s color and texture.
Not only do leave-in conditioners nourish strands, softening straw-like tips, but they also smooth the cuticle to seal in color and shine. Try Amika Vault Leave-In Conditioner ($25; sephora.com); its combo of amino acids and sea buckthorn berry strengthens the hair shaft and boosts vibrancy. Just apply sparingly – less for fine hair, a little more for thick, coarse or curly hair – as too much will leave your hair flat.
The sun’s rays dry out the hair, causing color to fade – especially if your shade is more on the warmer side. That’s why Mast suggests using a UV-protecting spray like sunscreen to prevent UV damage and discoloration. She recommends Label.M Protein Spray by Toni & Guy ($27; amazon.com). Spray it liberally onto to wet hair before styling or lightly over dry strands when you need more protection throughout the day. As a bonus, it will help fight off that dreaded greenish tint after swimming in chlorine.
When you use bleach or any lifting color, hair tends to dry out faster. Using a deep conditioning mask gives hair the extra boost of hydration and nutrients it needs to repair damage. Even better? Some masks are made specifically for blondes, hydrating while also brightening and toning. Mast recommends Christophe Robin Shade Variation Care Nutritive Mask in Baby Blond ($53; sephora.com). It is chock-full of almond butter, shea butter, and buriti oil, plus it has an acidic pH that works to correct natural oxidation. “This is great for platinum or icy blondes since it provides needed nutrients and cancels out all yellow to leave you a perfect baby blonde,” she says.
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