2019 is shaping up to be the year of colorful makeup. And this summer, beauty lovers are leaning into bold, bright colors more than ever, experimenting with neon liners and unexpected shades. One of the biggest eye makeup trends to take over the beauty world as of late is the color splash eye shadow look. The idea is surprisingly simple: a solid, bright color washed all over the lid.
This trend really took off after Selena Gomez's makeup artist, Hung Vanngo, posted a lime green eye shadow look he did on the star. Shortly after that, Kourtney Kardashian appeared on the cover of Vogue Mexico with a bright orange eye. Influencers quickly jumped on the trend, too, with mustard yellow eye shadow circulating on social media, complete with YouTube tutorials on how to recreate the look.
Suddenly, single-shade eye shadow was everywhere.
While these bold colors might look intimidating, the trend is surprisingly easy to pull off. What's more, color splash eye shadow is universally flattering. "I personally love to use pops of color and blended-out shadows, rather than cut creases that totally alter the shape of your eyes, or extended liners that sometimes crease or don't go on straight with deeper set or hooded lids," makeup artist Andrew Sotomayor told Elite Daily. "A blended shadow looks beautiful on everyone."
All you'll need is a good eye shadow primer (Urban Decay Eyeshdaow Primer Potion, $24, is a favorite among makeup artists), preferably a shade or two lighter than your skin tone, so that the shadow will really pop against it. Then, simply pack on the color of your choice with an eye shadow brush, building up until the desired opacity is reached. NYX is known for their selection of colorful shadows, like this Brights Ultimate Shadow Palette ($18), and the Make Up For Ever Aqua XL Color Paint Shadows ($25) are equally bold. Huda Beauty also just launched highly-anticipated Neon Obsessions Palettes ($29), each with a combo of eye-popping shades to choose from.
That's the best part about this look: You really can't go wrong when applying color splash eye shadow. Just be wary of fallout when using powder shadows; in this case, it's best to do your eyes first to avoid ruining your foundation or concealer. Finally, take a clean brush to blend out the edges of the shadow. Add some mascara or fake lashes, and boom, you have yourself a gorgeous summer eye look.
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