Unlike the Photoshopped images we’ve become used to, Kourtney Kardashian recently shared a selfie of her and Kim looking rather unusual. In the pic, their faces appear to be frozen and shriveled. At first glance, it looks like some sort of freaky filter or aging app, but it turns out the Kardashian sisters are wearing a face mask from a South Korean brand called Hanacure.
“Kim convinced me to use this face mask and I feel stunning,” Kourtney captioned the photo on Instagram.
The Kardashians aren’t the first to post about this popular mask either. The #HanacureEffect has taken over social media since its launch in 2017, and it has amassed a cult following that includes celebrities, such as Drew Berrymore and Busy Phillips, and supermodels like Molly Sims. But is it really worth the hype?
Inspired by the Lotus flower, a symbol of rebirth in Asian culture, the Hanacure Multi-Action Treatment Mask ($29) is designed to “dramatically transform the appearance of your skin.” It combines traditional Korean skin care customs with advanced technologies, and when used once a week for four weeks, promises to improve everything from dullness and hyperpigmentation to wrinkles and skin sagging.
The two-step system features a lifting serum and gel solution, which contain a blend of brightening botanicals and anti-aging peptides, including wrinkle-reducing argireline and collagen-boosting copper tripeptide-1. When mixed together pre-application, these products create a purifying compound that works with the carbon dioxide in the air to trigger the brand’s patented CO2 OctoLift technology.
As the solution is applied to the face, it transforms into a solid bind that lifts and tightens the skin (hence the freaky selfie) while absorbing gunk from pores. The result? A significantly softer, smoother, and more radiant complexion immediately post-treatment. It also works to increase blood circulation for a rosy glow. With consistent use, you’ll notice less lines and firmer skin. Sold.